Real talk, real strategy:

Mentorship rooted in lived UX leadership, not theory.

Thrive without burning out:

Build influence, set boundaries, and lead with EQ, on your terms.

SPICYCH.AI

this is the UX and Product Design Mentorship You’ve Been Missing

let’s face it.
ux is a hot mess right now.

When the headlines are this loud, you need a guide who’s lived it.

Mentorship isn’t optional—it’s survival.

Do any of These sound familiar?

  • You’re a mid-to-senior UX professional feeling stuck, exhausted, or sidelined.
  • You’re stepping into leadership and want to lead without losing your soul.
  • You’re tired of frameworks that ignore the emotional and political realities of UX work.
  • You want to learn how to integrate AI without sacrificing creativity or control.
  • You want to stop fighting and start thriving.

if so, i have good news!

You CAN thrive in UX without losing yourself!

You don’t need another course.

You need someone who’s been there.

Someone who knows how to navigate the chaos of UX, survive bad leadership, advocate for your worth—and do it without burning out or losing your voice.

That’s what my mentorship is all about.

Real conversations. Practical strategies. No jargon. No fluff.

Hello. I'm lily.

As a Design Executive, I have tackled the UX challenge from every angle.

That’s over 20 years leading high-stakes design work in AI, analytics, and enterprise software—navigating complex teams, unrealistic expectations, and burnout more than once along the way.

now, I am offering the UX and Product Design Mentorship You’ve Been Missing

This isn’t generic career coaching.

Personalized, emotionally intelligent guidance from someone who’s lived it—the layoffs, the leadership roles, the burnout, and the breakthroughs.

Clients who’ve worked with me have:

  • Boosted team efficiency by 65% through emotionally intelligent DesignOps and UX leadership support

  • Cut stakeholder friction and delays by 40% through high-EQ coaching on influence and communication

  • Elevated mid-level designers into Lead and Principal roles by reframing mindset and building presence

  • Helped teams shift UX from a service role to a strategic partner through internal storytelling and visibility tools

  • Guided transitions into AI-aligned roles by strengthening thought leadership and ethical design clarity

  • Helped burned-out professionals reconnect to purpose, reshape their role, and sustain creative energy

  • Built internal UX playbooks and influence maps rooted in EQ, systems thinking, and relational strategy

These aren’t theoretical wins. They’re outcomes from real UXers across B2C, B2B, SaaS, healthcare, fintech, and AI-driven orgs.

the proof

client case-studies

Amy's Reframe Moment

Service Used: Clarity Session

Amy booked a session after a brutal 1:1 with her manager. She felt blindsided and questioned her value. In 90 minutes, we re-centered on her leadership strengths, reworded her narrative, and mapped two immediate next steps to turn that feedback into fuel. She left saying, “I actually realized I’m not broken, the system is.”

Zari’s Re-Entry

Service Used: 3-Session Package

After stepping away from a burnout-inducing startup, Zari wanted to return to UX without repeating the same pattern. Over 3 sessions, we clarified her boundaries, reframed her resume toward strategic roles, and practiced how to talk about her break as a strength. She landed a role that matched her energy—not just her skills.

Emilio’s Influence Arc

Service Used: 6-Session Package

Emilio was mid-career, stuck in the “just a designer” loop despite leading cross-functional work. Over 6 sessions, we mapped his influence across teams, aligned his work with business metrics, and co-created a visibility plan. He didn’t ask for a title change—his director offered it after seeing his shift in presence and impact.

Anthony’s ai-first DesignOps Shift

Service Used: Executive/AI Retainer

Anthony was a VP of Product at a mid-size SaaS company, overseeing a UX team that struggled to show strategic value in a fast-moving, AI-first roadmap. He knew UX had potential, but wasn’t sure how to elevate it beyond feature polish. Over the course of six months, we built a DesignOps maturity roadmap, reframed his UX org around value delivery, and partnered on an AI-integrated product strategy deck that won support from both engineering and C-level leadership. Anthony didn’t just reposition his team—he earned a permanent seat for UX at the strategy table, while reducing delivery friction by 40%.

What You'll Get

You’ll receive direct, 1:1 mentorship tailored to your goals.

This isn’t a rigid program. It’s a flexible, high-impact partnership grounded in emotional intelligence, strategic clarity, and practical momentum.

  • You can arrive with a specific outcome in mind, like a promotion, transition, or team alignment, and we’ll move toward it with structure and support.
  • Or we can co-create the focus dynamically, based on what’s showing up in your career, your team, or your leadership landscape.
  • Some clients come in burned out and unclear, others come in with sharp goals. What matters is that the process adapts to your context.

wanna see my style?
grab a free copy of my book

"UX Unchained: Designing Without Losing Yourself"

This book isn’t about wireframes. It’s about people, politics, and impossible expectations.

Set boundaries.
Build influence.
Lead without burning out.
Start designing your career on your own terms.

The survival guide no one gave you.

Includes workbook pages, career prompts, and EQ survival tools.

Design like a child—boldly, playfully, and without chains!

A trusted partner to help you level up your career:

Move beyond the basic and repeated UX messaging.
This is the coaching UX has been missing.

Still not sure?
Let’s talk it through—no pressure.

designer feedback

Lily is always 5 steps ahead. She’s orchestrating, strategizing, creating opportunities for people to thrive and learn, and organically leading a team with her infectious passion for people and technology. I saw her simultaneously act as a director, project manager, product manager, mentor, UX educator, and culture shifter. She doesn’t take a leadership role lightly. She made a lasting impact through her work and the people she worked for, I am incredibly lucky to have witnessed and taken part in it.

Kaitlin

Product Research & Strategy

Gifted and talented UX Professional is what best describes Lily. She carries an undeniable passion for user centered design and experience in this industry second to none . A leader, friend and a great colleague to have on your team. With everything she does, she brings a new energy, creativity, and excellent process to help drive business down the right path for their users. An excellent communicator and thoughtfulness make her a fantastic asset to any team.

Nathan

Director of UX Design

Lily is the kind of leader and mentor you’d hope for in an organisation. Not only does she bring her own talents, enthusiasm and vision to the team, she also drives a level of performance and collaboration that is incredibly infectious to be around. I feel privileged to work with Lily, she’s created a warm, positive and ambitious atmosphere in our design community and long may it continue.

Steven

UX Design Lead

I didn’t know the true power of a great leader until I worked with Lily. She is incredibly authentic in everything she does. She embraces her true self and encourages others to do the same. Her authenticity creates a positive work environment where everyone feels comfortable being themselves, fostering collaboration and creativity.

Jenny

Senior UX Designer

Lily is an amazing leader that takes the time to get to know her team. Lily has an incredible knack for staying three to four steps ahead of product roadmaps while pushing the envelope. She knows how to tap into her team’s potential and elevate it to another standard. Above all she is an amazing person and friend and any company that is fortunate to get ahold of her should not let go because she is a rare find.

Gary

Sr. Manager Software Engineering

Lily taught me invaluable lessons on leadership, the importance of taking calculated risks, and how to effectively evangelize my work. She emphasized creating space for creative endeavors, fostering an environment where innovation thrived. Her encouragement pushed me and my team beyond our comfort zones, allowing us to grow and achieve more than we thought possible.

Anastasia

UX Designer & Product Manager

For inquiries, contact
[email protected]

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